Varian, Novellus top VLSI customer survey
Recently Applied Materials (AMAT) made news by paying an approximately 50% premium to acquire Varian Semicondcutor Equipment Associates (VSEA). Varian is the industry leading ion implantation equipment manufacturer. The initial focus was on the portfolio fit. Buying Varian fills a big hole in AMAT's portfolio as they exited ion implantation approximately 4 years ago. They also picked up Varian's Solar equipment line (Solion).
This is enough reason for AMAT's interest. But, in marketing the one thing that is most difficult to copy is not product or price but, rather relationships. Varian's recent top award for customer service (nine times in a row) demonstrates just how bright the Varian diamond shines.
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